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Blue Ocean Strategy book cover
지금 구매

경쟁 없는 시장공간을 창조하고, 경쟁을 무의미하게 만드는 법

블루오션 전략은 당신을 미래의 승리의 길로 이끌 새로운 전략적 마인드, 새로운 사고이다.

블루오션 전략은 10년 전 유럽 최고의 경영대학원인 INSEAD 의 김위찬 교수와 르네 마보안 교수가 만들어 냈으며, 십 수 년에 걸쳐 지난 백여 년 간 성공적이었던 서른 개의 산업에 대한 연구를 기반으로 한다. 이는 그간 경쟁을 화두로 해온 전략 연구자들에게 도전장을 내밀었고, 경쟁 대신 새로운 시장 창조에 중점을 두며, 경쟁을 무의미하게 만드는 방법을 제시한다. 블루오션 창조를 위한 검증된 분석 프레임워크를 제시하면서, 블루오션 전략은 전략 및 실행분야에 관해 패러다임의 변화를 가지고 왔다.

세계적으로 350만 권이 팔리고, 5개 대륙, 44개의 언어로 번역이 된 베스트셀러이며, 출판 10주년을 맞아 확장판으로 다시 출간되었다.

자주하는 질문에 대한 저자들의 대답


  • 30Apr '17

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    Dubai Land Department (DLD) recently launched a new specialized reading and strategic innovative thinking initiative under the title ‘DLD Talk’ that comes in line with the department’s ongoing efforts to [...]
  • 28Apr '17

    Blue Ocean Strategy

    The Green House Project

    Listen Scott Townsley, a strategy expert, talk about blue ocean strategy and how to use it to think about the forces impacting health care and the evolution of skilled nursing.
  • 26Apr '17

    Is DSI Drifting Into A Red Ocean?

    Charles, F.

    Frédéric Charles, the director of Digital Strategy & Innovation at SUEZ Smart Solutions, argues that if DSI, a global high-tech group active in the construction market, was to stay profitable [...]
  • 21Apr '17

    Nine Books That Will Inspire Every Entrepreneur

    Cabelllo, C. R.
    Sage Experience

    Blue Ocean Strategy named as one of the “classics that every entrepreneur should read before embarking on the adventure” by the author of the article, Carlos Roberto Cabelllo.
  • 19Apr '17

    Break Free From Your Competition

    Giacomassi, R.

    Interested to know the six basic approaches to implementing blue ocean strategy? The article gives a short summary of each approach.
  • 18Apr '17

    Innovation And Startups, 15 Books To Read

    Maci, L.
    Economy Up

    Journalist Alessandro Cecchi Paone asked on LinkedIn for recommended readings of innovative entrepreneurship. After hundreds of suggestions, the No1 is Blue Ocean Strategy.
  • 17Apr '17

    Four Strategic Planning Tools For Business Model Innovation And Business Strategy Design


    The Strategy Canvas and the Six Paths Framework are two business strategy tools recommended if you want to get far more innovative results from your strategy development sessions while cutting [...]
  • 17Apr '17

    Blue Apron And Professional Development For Teachers

    Coryell, P.

    The article discusses the need for fresh models of professional development for teachers and uses the example from the foods market to show what’s possible. The meal kits industry used blue [...]
  • 16Apr '17

    Create Business Demand By Creating A Blue Ocean

    Law, V.
    Huffington Post

    Are you tired of fighting for air in a swarming red ocean? The examples given in the article will show how to implement your own blue ocean strategy and create [...]
  • 14Apr '17

    Garrett Moon, CEO And Founder Of CoSchedule On Blue Ocean Strategy

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    In a world where there are millions of pieces of content going out every single day you need to stand out, says Garrett Moore, the CEO and Founder of an [...]

블루오션 전략에 대해 이야기하고 있는 사람들

  • Daymond John

    Entrepreneur and Investor, ABC show Shark Tank

  • Brian Halligan

    CEO and Co-Founder, HubSpot

  • Rob Coneybeer

    Founder, Shasta Ventures

  • Tim Ferriss

    Entrepreneur, Author

  • Dharmesh Shah

    CTO and Co-founder, HubSpot

  • Datuk Seri Najib Tun Razak

    Prime Minister of Malaysia

  • Terry Gou

    Chairman and CEO, Foxconn

  • Eduardo Frei Ruiz Tagle

    President of Chile (1994-2000), 2009 Presidential Candidate

  • Aaron Levie

    CEO, Box

  • John Riccitiello

    Former CEO , Electronic Arts (EA Games)

  • Tan Sri Ali Hamsa

    Chief Secretary to the Government, Malaysia

  • Patrick Snowball

    CEO, Suncorp Group

  • Marcelo Toledo

    Founder and CEO, Payleven, Rocket Internet Group, CTO of Hi Internet

  • Roberto Cipresso

    A renowned winemaker, Founder of the Winecircus project

  • Moon Bum Shin

    Chairman and President, LG Electronics (China)