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Blue Ocean Strategy book cover
확장판
지금 구매

경쟁 없는 시장공간을 창조하고, 경쟁을 무의미하게 만드는 법

블루오션 전략은 당신을 미래의 승리의 길로 이끌 새로운 전략적 마인드, 새로운 사고이다.

블루오션 전략은 10년 전 유럽 최고의 경영대학원인 INSEAD 의 김위찬 교수와 르네 마보안 교수가 만들어 냈으며, 십 수 년에 걸쳐 지난 백여 년 간 성공적이었던 서른 개의 산업에 대한 연구를 기반으로 한다. 이는 그간 경쟁을 화두로 해온 전략 연구자들에게 도전장을 내밀었고, 경쟁 대신 새로운 시장 창조에 중점을 두며, 경쟁을 무의미하게 만드는 방법을 제시한다. 블루오션 창조를 위한 검증된 분석 프레임워크를 제시하면서, 블루오션 전략은 전략 및 실행분야에 관해 패러다임의 변화를 가지고 왔다.

세계적으로 350만 권이 팔리고, 5개 대륙, 44개의 언어로 번역이 된 베스트셀러이며, 출판 10주년을 맞아 확장판으로 다시 출간되었다.





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블루오션 전략에 대해 이야기하고 있는 사람들

  • Daymond John

    Entrepreneur and Investor, ABC show Shark Tank

  • Brian Halligan

    CEO and Co-Founder, HubSpot

  • Rob Coneybeer

    Founder, Shasta Ventures

  • Tim Ferriss

    Entrepreneur, Author

  • Dharmesh Shah

    CTO and Co-founder, HubSpot

  • Datuk Seri Najib Tun Razak

    Prime Minister of Malaysia

  • Terry Gou

    Chairman and CEO, Foxconn

  • Eduardo Frei Ruiz Tagle

    President of Chile (1994-2000), 2009 Presidential Candidate

  • Aaron Levie

    CEO, Box

  • John Riccitiello

    Former CEO , Electronic Arts (EA Games)

  • Tan Sri Ali Hamsa

    Chief Secretary to the Government, Malaysia

  • Patrick Snowball

    CEO, Suncorp Group

  • Marcelo Toledo

    Founder and CEO, Payleven, Rocket Internet Group, CTO of Hi Internet

  • Roberto Cipresso

    A renowned winemaker, Founder of the Winecircus project

  • Moon Bum Shin

    Chairman and President, LG Electronics (China)