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Blue Ocean Strategy book cover
지금 구매

경쟁 없는 시장공간을 창조하고, 경쟁을 무의미하게 만드는 법

블루오션 전략은 당신을 미래의 승리의 길로 이끌 새로운 전략적 마인드, 새로운 사고이다.

블루오션 전략은 10년 전 유럽 최고의 경영대학원인 INSEAD 의 김위찬 교수와 르네 마보안 교수가 만들어 냈으며, 십 수 년에 걸쳐 지난 백여 년 간 성공적이었던 서른 개의 산업에 대한 연구를 기반으로 한다. 이는 그간 경쟁을 화두로 해온 전략 연구자들에게 도전장을 내밀었고, 경쟁 대신 새로운 시장 창조에 중점을 두며, 경쟁을 무의미하게 만드는 방법을 제시한다. 블루오션 창조를 위한 검증된 분석 프레임워크를 제시하면서, 블루오션 전략은 전략 및 실행분야에 관해 패러다임의 변화를 가지고 왔다.

세계적으로 350만 권이 팔리고, 5개 대륙, 44개의 언어로 번역이 된 베스트셀러이며, 출판 10주년을 맞아 확장판으로 다시 출간되었다.

자주하는 질문에 대한 저자들의 대답


  • 26Jan '17

    Biz Meet Sails To Blue Ocean

    Gangly, A.
    The Telegraph

    The theme of this years annual conclave at Indian Institute of Management – Ranchi was “Turning the ocean blue”. Ten speakers from leading firms such as Lenovo, Samsung Electronics, Godrej [...]
  • 24Jan '17

    Lessons For How To Swim In A Blue Ocean From The Girls Auto Clinic

    Michelli, J.
    Joseph’s Blog

    Read how Girls Auto Clinic created their blue ocean in a male-centric auto mechanics industry.
  • 24Jan '17

    Centil Shortlisted At The Lawyer European Awards

    The Lawyer

    The Centil Law Firm has been shortlisted for The Lawyer’s “Law firm of the year: Russia, Ukraine & the CIS” Award in part due to their implementation of blue ocean [...]
  • 19Jan '17

    Cirque du Soleil Success Explained With Blue Ocean

    Executive Digest

    A quick overview of Cirque du Soleil’s blue ocean strategy by the Executive Digest.
  • 15Jan '17

    The Blue Ocean Strategy: How To Create Uncontested Market Space and Make the Competition Irrelevant

    Verma, P.

    An overview of the main concepts of Blue Ocean Strategy, with examples from companies like Dell, Watson, Apple and Ford.
  • 12Jan '17

    Make Your Product Stand Out With The Strategy Canvas

    Pichler, R.

    Author explains what is the strategy canvas and how to apply it to your product.
  • 11Jan '17

    The Explainer: Blue Ocean Strategy

    Harvard Business Review

    An explainer video by the Harvard Business Review shows why blue ocean strategy is so important for any company wishing to succeed in the long run.
  • 11Jan '17

    Jack Lalanne And His Swim In The Blue Ocean Strategy

    Norris, R. E.

    Listen how blue ocean strategy made Jack Lalanne the “godfather of fitness.”
  • 11Jan '17

    W. Chan Kim, Renée Mauborgne – Blue Ocean Strategy


    Why should you have Blue Ocean Strategy in your library? The answer can be found in the video prepared by the Co-founder of Architects Mind Sp. z oo Wojciech Rudko.
  • 10Jan '17

    Podcasting with a Blue Ocean Strategy

    McGivern, A.
    Podcast Hero

    Andre McGiven explains how Blue Ocean Strategy inspired the creators of the Entrepreneur on Fire podcast to carve their own blue ocean.

블루오션 전략에 대해 이야기하고 있는 사람들

  • Kevin Roberts

    Executive Chairman, Saatchi & Saatchi

  • Daymond John

    Entrepreneur and Investor, ABC show Shark Tank

  • Brian Halligan

    CEO and Co-Founder, HubSpot

  • Rob Coneybeer

    Founder, Shasta Ventures

  • Tim Ferriss

    Entrepreneur, Author

  • Dharmesh Shah

    CTO and Co-founder, HubSpot

  • Datuk Seri Najib Tun Razak

    Prime Minister of Malaysia

  • Terry Gou

    Chairman and CEO, Foxconn

  • Eduardo Frei Ruiz Tagle

    President of Chile (1994-2000), 2009 Presidential Candidate

  • Aaron Levie

    CEO, Box

  • John Riccitiello

    Former CEO , Electronic Arts (EA Games)

  • Tan Sri Ali Hamsa

    Chief Secretary to the Government, Malaysia

  • Patrick Snowball

    CEO, Suncorp Group

  • Marcelo Toledo

    Founder and CEO, Payleven, Rocket Internet Group, CTO of Hi Internet

  • Roberto Cipresso

    A renowned winemaker, Founder of the Winecircus project