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블루오션 기업가

전 세계적으로 중소기업이 모든 사업체의 95%를 차지하고 고용률 기여도는 77% 이다. 그럼에도 중소기업들의 GDP 기여도는 54%에 불과한 실정이며, 이는 분명 뭔가 문제가 있다는 얘기다.

이런 현실을 낳은 원인 일부는 스타트업의 높은 실패율에 있다. 흔히 창업, 스타트업 이라하면 비밀스러운 블랙박스 같은 것으로 여겨진다. 천재성과 행운, 또는 시행착오가 조합되어 탄생하는 결과물로 여겨진다. 만일 체계적인 방식으로 창의성을 계발할 수 있다면 어떨까? 스타트업의 실패율을 검증된 방법론과 체계를 활용해 최소화할 수 있다면? 사업가들의 성공을 돕는 보다 체계적인 방법을 어떻게 찾을 수 있을까? 블루오션 전략의 도구와 체계가 이를 위한 효과적인 길을 제시해준다.

그 길을 찾기 위한 논의는 이미 시작되었다.

우리는 세계의 기업가들이 블루오션 전략을 이용해 레드오션을 벗어나 획기적인 성과를 달성하는 과정을 살펴본다. 여러분도 지금 당장 그 내용을 읽어보고 영감을 얻길 바란다!

세계 곳곳의 스타트업 및 기업가정신 관련 뉴스 살펴보기

30Apr '17

‘DLD Talk’ Launched To Improve Operations And Efficiency

Dot Emirates

Dubai Land Department (DLD) recently launched a new specialized reading and strategic innovative thinking initiative under the title ‘DLD Talk’ that comes in line with the department’s ongoing efforts to develop its employees and motivate them to improve their operations and customer services. In the second phase, blue ocean strategy workshops for the sector and department managers will be organized to help them explore a new vision for leadership and innovation.
26Apr '17

Is DSI Drifting Into A Red Ocean?

Charles, F.

Frédéric Charles, the director of Digital Strategy & Innovation at SUEZ Smart Solutions, argues that if DSI, a global high-tech group active in the construction market, was to stay profitable it must implement a blue ocean strategy.
21Apr '17

Nine Books That Will Inspire Every Entrepreneur

Cabelllo, C. R.
Sage Experience

Blue Ocean Strategy named as one of the “classics that every entrepreneur should read before embarking on the adventure” by the author of the article, Carlos Roberto Cabelllo.
19Apr '17

Break Free From Your Competition

Giacomassi, R.

Interested to know the six basic approaches to implementing blue ocean strategy? The article gives a short summary of each approach.
17Apr '17

Blue Apron And Professional Development For Teachers

Coryell, P.

The article discusses the need for fresh models of professional development for teachers and uses the example from the foods market to show what’s possible. The meal kits industry used blue ocean strategy’s Three Tiers of Noncustomers framework, and as a result created a new market, which addressed customers’ core inner needs. Blue Apron, the market leader with an estimated 71% market share, now delivers more than 5 million meals a month and has been valued at $2 billion. 
10Apr '17

A Disruptive Plan For Complex Chronic Patients

Varela, J.
Avances en Gestión Clínica

Research has suggested that the cost attributed to clinical practices of questionable value is in the range of 25% to 33% of health budgets of all countries. In terms of the Spanish health expenditure, this could be interpreted as a waste of between 20-27 billion euros per year. There is a huge need to tackle the issue, and one of the proposed solutions is to implement a blue ocean strategy.
07Apr '17

Five Non-Fiction Books Southeast Asian Entrepreneurs Should Read Now

Dyogi, L. K.

“What I like about Blue Ocean Strategy is that it goes beyond the usual strategy frameworks taught in business schools and focuses on the idea of value innovation that leads to blue ocean uncontested markets. Whether you are in an old or new industry, it's a different perspective and paradigm for leaders and owners to either create or reinvent their strategic position,” says Jomar Aunario, head of operations at RTL, a research, communications, and strategy company from the Philippines.
18Mar '17

Management Guru: Flee Competition For A Blue Ocean

SVD Näringsliv

Prof. Renée Mauborgne’s interview on blue ocean strategy, which she gave during her visit to Sweden for the Innoday conference.
05Mar '17

Procurement: Blue Ocean Strategy

Mirza, H.

Hamada Mirza, an eProcurement specialist with Procurify, showcases Home Depot as a blue ocean example. The author argues that by offering home repair workshops to non-professionals and providing low prices, the company created an uncontested market space and became “one of the most recognizable brands of the past half century”.