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HBR Blue Ocean Leadership Question & Answer

Is blue ocean leadership really ‘new’ in essence?

First, traditional leadership development programs and theories normally look at the supply side and focus on who leaders need to be. Factors they examine include values, qualities and personality traits, and also behavioral patterns or styles. Behaviors, however, are not the same as acts and activities. Behaviors are about the way someone conducts himself or herself in general. To be kind, for example, is a behavior that can manifest itself in myriad ways such as the way a person greets others, interacts, gives feedback, or even listens. It is indeed important, but it is broad and unspecified, and hence often difficult to measure and internalize because a leader is being asked to alter their basic, fundamental conduct. Blue ocean leadership by contrast does not focus on broad behaviors or ways of conduct, but instead focuses on specific acts and activities that leaders need to undertake like ‘explain the strategy clearly’ or ‘deal with underperformance.’ Moreover, whereas traditional leadership programs often treat “behavior” as a general pattern or style, blue ocean leadership focuses on acts and activities that are determined against the specific organizational performance goals and market realities of each given leadership level. Hence, the acts and activities are what we refer to as being ‘market connected.’ They are atomized items that are more precise and easier to adopt and achieve than general behavioral changes prescribed by traditional leadership approaches.

HBR Blue Ocean Leadership Question & Answer

Is blue ocean leadership really ‘new’ in essence?

First, traditional leadership development programs and theories normally look at the supply side and focus on who leaders need to be. Factors they examine include values, qualities and personality traits, and also behavioral patterns or styles. Behaviors, however, are not the same as acts and activities. Behaviors are about the way someone conducts himself or herself in general. To be kind, for example, is a behavior that can manifest itself in myriad ways such as the way a person greets others, interacts, gives feedback, or even listens. It is indeed important, but it is broad and unspecified, and hence often difficult to measure and internalize because a leader is being asked to alter their basic, fundamental conduct. Blue ocean leadership by contrast does not focus on broad behaviors or ways of conduct, but instead focuses on specific acts and activities that leaders need to undertake like ‘explain the strategy clearly’ or ‘deal with underperformance.’ Moreover, whereas traditional leadership programs often treat “behavior” as a general pattern or style, blue ocean leadership focuses on acts and activities that are determined against the specific organizational performance goals and market realities of each given leadership level. Hence, the acts and activities are what we refer to as being ‘market connected.’ They are atomized items that are more precise and easier to adopt and achieve than general behavioral changes prescribed by traditional leadership approaches.

HBR Blue Ocean Leadership Question & Answer

Is blue ocean leadership really ‘new’ in essence?

First, traditional leadership development programs and theories normally look at the supply side and focus on who leaders need to be. Factors they examine include values, qualities and personality traits, and also behavioral patterns or styles. Behaviors, however, are not the same as acts and activities. Behaviors are about the way someone conducts himself or herself in general. To be kind, for example, is a behavior that can manifest itself in myriad ways such as the way a person greets others, interacts, gives feedback, or even listens. It is indeed important, but it is broad and unspecified, and hence often difficult to measure and internalize because a leader is being asked to alter their basic, fundamental conduct. Blue ocean leadership by contrast does not focus on broad behaviors or ways of conduct, but instead focuses on specific acts and activities that leaders need to undertake like ‘explain the strategy clearly’ or ‘deal with underperformance.’ Moreover, whereas traditional leadership programs often treat “behavior” as a general pattern or style, blue ocean leadership focuses on acts and activities that are determined against the specific organizational performance goals and market realities of each given leadership level. Hence, the acts and activities are what we refer to as being ‘market connected.’ They are atomized items that are more precise and easier to adopt and achieve than general behavioral changes prescribed by traditional leadership approaches.

HBR Blue Ocean Leadership Question & Answer

Is blue ocean leadership really ‘new’ in essence?

First, traditional leadership development programs and theories normally look at the supply side and focus on who leaders need to be. Factors they examine include values, qualities and personality traits, and also behavioral patterns or styles. Behaviors, however, are not the same as acts and activities. Behaviors are about the way someone conducts himself or herself in general. To be kind, for example, is a behavior that can manifest itself in myriad ways such as the way a person greets others, interacts, gives feedback, or even listens. It is indeed important, but it is broad and unspecified, and hence often difficult to measure and internalize because a leader is being asked to alter their basic, fundamental conduct. Blue ocean leadership by contrast does not focus on broad behaviors or ways of conduct, but instead focuses on specific acts and activities that leaders need to undertake like ‘explain the strategy clearly’ or ‘deal with underperformance.’ Moreover, whereas traditional leadership programs often treat “behavior” as a general pattern or style, blue ocean leadership focuses on acts and activities that are determined against the specific organizational performance goals and market realities of each given leadership level. Hence, the acts and activities are what we refer to as being ‘market connected.’ They are atomized items that are more precise and easier to adopt and achieve than general behavioral changes prescribed by traditional leadership approaches.

HBR Blue Ocean Leadership Question & Answer

蓝海领导力在本质上是否真是“新”?

金和莫博涅: 首先,传统领导力发展方案和理论通常着眼于供应方,重点是领导者该是怎样的人。他们审视的要素包括价值、质量和人格特征,当然还有行为方式和风格。不过,行为与行动和活动不一样。行为是指人们在一般情况下为人处世的方式。例如,与人为善的行为,可以各种方式表现,包括与人打招呼、与他人交往、给予反馈,甚至是​倾听。这确实很重要,不过却很宽泛、不具体,因此通常难以衡量和内化,因为领导者需要改变他们的基本和根本处事方式。相比之下,蓝海领导力不关注宽泛的行为或处事方式,而是注重领导者需要着手的具体行动和活动,例​如,“清楚阐释战略”或者“改变不良业绩”。此外,传统领导力方案通常将“行为”视为一般方式或风格,而蓝海领导力则针对每一级领导层的具体组织绩效目标和市场现实,关注相关的行动和活动。我们称之为与“联结市场”的行动和活动。它们是微型化的项目,相较于传统领导力方法所要求的笼统的行为改变,更加精确且更易采用和实现​。

HBR Blue Ocean Leadership Question & Answer

블루오션 리더십이란 본질상 정말로 ‘새로운’ 것인가?

저자 답변: 전통적인 리더십 개발 프로그램과 이론에서는 대개 공급 측면에 주목하고 리더가 어떤 사람이 되어야 하는지에 집중한다. 이때 중점을 두는 요인은 리더의 가치관, 자질, 성격 특성, 행동 양식이나 스타일 등이다. 그러나 ‘행동 양식’은 ‘활동’과 다르다. 행동 양식이란 개인이 일반적으로 행동하는 방식을 말한다. 예를 들어 친절함은 다양한 방식으로 드러날 수 있는 하나의 행동 양식이다. 가령 타인과 인사하거나 교류하는 방식, 피드백을 주거나 상대의 말을 경청하는 태도에서 드러난다. 그런 태도도 물론 중요하지만 불특정적이고 일반적인 행동 양식이며 따라서 측정하기 어려울 때가 많다. 리더가 자기 내면의 근본적인 태도를 바꿔야 하므로 쉽게 내면화하기도 어렵다. 반면 블루오션 리더십은 개인의 일반적인 행동 방식에 초점을 맞추지 않고, 리더가 해야 하는 특정한 활동들에 집중한다. 예를 들면 ‘전략을 명확히 설명하기’, ‘낮은 실적 개선을 위한 조치 취하기’ 등이 그것이다. 또한 전통적인 리더십 프로그램에서는 ‘행동 양식’을 일반적인 패턴이나 스타일로서 다루는 반면, 블루오션 리더십에서는 조직의 구체적인 성과 목표 및 각 리더십 계층이 마주하는 시장 현실을 고려하여 결정된 활동들에 집중한다. 따라서 리더의 활동이 ‘시장 현실과 밀접히 연결’되어야 한다. 블루오션 리더십에서 말하는 ‘리더의 활동’이란 전통적인 리더십 접근법에서 말하는 일반적인 행동 변화보다 더 구체적이고 도입 및 달성하기 쉬운 단위화된 행동들이다.

HBR Blue Ocean Leadership Question & Answer

Is blue ocean leadership really ‘new’ in essence?

Kim & Mauborgne: First, traditional leadership development programs and theories normally look at the supply side and focus on who leaders need to be. Factors they examine include values, qualities and personality traits, and also behavioral patterns or styles. Behaviors, however, are not the same as acts and activities. Behaviors are about the way someone conducts himself or herself in general. To be kind, for example, is a behavior that can manifest itself in myriad ways such as the way a person greets others, interacts, gives feedback, or even listens. It is indeed important, but it is broad and unspecified, and hence often difficult to measure and internalize because a leader is being asked to alter their basic, fundamental conduct. Blue ocean leadership by contrast does not focus on broad behaviors or ways of conduct, but instead focuses on specific acts and activities that leaders need to undertake like ‘explain the strategy clearly’ or ‘deal with underperformance.’ Moreover, whereas traditional leadership programs often treat “behavior” as a general pattern or style, blue ocean leadership focuses on acts and activities that are determined against the specific organizational performance goals and market realities of each given leadership level. Hence, the acts and activities are what we refer to as being ‘market connected.’ They are atomized items that are more precise and easier to adopt and achieve than general behavioral changes prescribed by traditional leadership approaches.